Meet the Team: Marketing

Arcplay
9 min readApr 3, 2022

Marketing is one of the most crucial aspects of any crypto protocol. Our marketing team supports the Luart platform, Launchpad projects, our community, and much more! The team is larger than most, but for a good reason! Each member brings unique skills to the table and the symphony created wouldn’t be possible without each and every one of them. Without further ado — here’s the team:

Kasia — AKA Our Team Leader

  • How did you get into NFTs/Crypto?
    I investing in crypto 3 years ago and was fascinated by how the whole blockchain world looks and functions. I then started working in a crypto-connected company and realized that it’s even more interesting for me, especially since a lot of amazing projects even from the traditional market are starting to be visible in the NFT and crypto ecosphere. As a marketer, I see a lot of opportunities here, especially in the long-term.
  • How did you end up working at Luart?
    I had the great pleasure to work with one of the current marketing team members in the past and I got an offer to start building and empowering this project with the marketing team. I am a LUNAtic so I couldn’t just walk past it.
  • What excites you most about Luart and NFTs?
    Luart has a lot of development opportunities thanks to a well-experienced and engaged team. I think that we can build incredible things thanks to our expertise not only right now, but also long-term for the whole NFT ecosystem. Can we revolutionize the NFT market? I would say — with this team everything is possible and that’s the most amazing thing. About NFTs? I am observing the market and I am impressed by how many beautiful projects with great token utility are coming across. In my opinion, in a few years, NFTs will be everything.
  • What’s your favorite part about working at Luart?
    The team. I just love them because of their passion and expertise. Every person is unique in his/her specific way but the differences combined together create an incredible synergy.
  • What are your hobbies/What do you like to do in your free time?
    I work quite a bit on a few different crypto projects outside of Luart. so I don’t have much free time to be honest. But I enjoy going to dog shows with my chow-chow dog, so that’s the way how I spend almost every weekend, with my fiancé and our fluffy teddy bear.

Jordan — AKA the Guy Leading Our AMAs

  • How did you get into NFTs/Crypto? I got rekt in 2017, worked in tech then finance. In 2020 picked crypto back up during DeFi Summer, I became a user and invested a bit. Rode the waves in 2021 and didn’t get rekt (as bad). I started focusing heavily on NFTs in late 2021.
  • How did you end up working at Luart? Szymon and Dawid sent me a DM on Twitter after reading my content on Terra and the rest writes itself.
  • What excites you most about Luart and NFTs? Luart brings something to the table most protocols don’t. We act as partners to the teams we work with, it’s something that is unique to all NFT marketplaces.
  • What’s your favorite part about working at Luart? This has to be the best team I’ve ever worked with. We all want the same for Luart and the NFT ecosystem as a whole!
  • What are your hobbies/What do you like to do in your free time? Going to the gym, cooking, playing warzone.

PB — AKA Our Creative Director and Terra Meme King

  • How did you get into NFTs/Crypto? I started taking a real interest in crypto the day I realized that my 9–5 fiat job couldn’t help me achieve financial freedom. Later on, crypto helped me understand that fiat money is doomed and that it is essential to build a portfolio with assets that can counter the hyperinflation coming our way. And this is how I got into Terra!
  • How did you end up working at Luart? That’s a funny story. Initially, Jordan and I were part of the TerraShills group whose goal was to educate crypto enthusiasts about Terra by posting tweets inspired by ecosystem news. Some of our members got invited to the very first Terra event: TeFi Alpha NYC. I told Jordan to “pull the trigger” and book a flight to come to the event without an invitation as Do tweeted a day before that no LUNAtic would be refused entry to the event. Jordan pulled the trigger, booked his flights and we sneaked him in thanks to Midas’ golden touch! We had a great time at the event and we met some of the biggest actors of the Terra ecosystem. Shortly after, Jordan started working for Luart and he sneaked me in the same way we did for him in NYC!
  • What excites you most about Luart and NFTs? My point of view is that minting and trading NFTs should be fun. Luart adds gamification to the way people interact with NFTs. If that is not exciting enough as a project, I wonder what is! On the other hand, my interest for NFT art has been developing considerably since I’ve been working for Luart. I’m super excited by 3D art and AI-generated NFTs. I can’t wait to see the integration of Terra NFTs in the metaverse and play-to-earn games.
  • What’s your favorite part about working at Luart? Being part of the Terra community is a magical experience. But in my opinion, having the opportunity to contribute to the development of this ecosystem is even more magical. Luart’s team is entirely dedicated to serving the community and that’s the main reason I started working for this marketplace in the first place. As Creative Director, I have a ton of fun making memes for Luart and editing YouTube videos to contribute to Terra’s NFT space.
  • What are your hobbies/What do you like to do in your free time? Making memes, growing cool plants and mushrooms, and traveling. I also play foosball in a league!

Franek — AKA Our Discord King, DonFranky

  • How did you get into NFTs/Crypto? While writing my undergraduate thesis I met a colleague who was writing about DEFI and Ethereum, sometime before I wanted to learn more about crypto but I didn’t know anyone. So I decided to ask him how to get started.
  • How did you end up working at Luart? One day after college I was watching Piotr Misiurk (a Polish YouTuber from the Terra ecosystem) in this episode I saw Szymon. He talked about the Luart project and that they’re just starting so they’re looking for people to join the team. I wrote an email that I was interested and willing to help in the development of the project. Then, I had a conversation with Szymon and that’s how I ended up here.
  • What excites you most about Luart and NFTs? Finally, I’m early to something and I can get an inside perspective on project development. I love seeing all the behind-the-scenes of NFT creation, projects, coins, and how projects work. In Luart the most interesting thing for me is our token and leaderboard because I like the competition!
  • What’s your favorite part about working at Luart?
    The team and I are quite close because we’ve been through a lot of tough and fun times together. I really like the atmosphere of our team. Additionally, I like to help people and as a community manager I am constantly helping to solve problems and I get frequent satisfaction from that.
  • What are your hobbies/What do you like to do in your free time? I have a few favorite hobbies but the most important to me on a daily basis are cooking and working out. This makes me feel better because I can see that I did something, plus my body also prefers a healthy lifestyle which makes me happier. I also really like computer games, I’ve been playing League of Legends with my good friend for many years, and every week on Friday morning, I make it a tradition to read OnePiece.

Dawid — AKA Our Digital Marketing Guy

  • How did you get into NFTs/Crypto?
    Most of my career so far, I was involved with e-commerce and performance marketing. I was a dedicated contributor, advisor, and strategist. Then I met Szymon and Barry, the current CEO and CDO of Luart, they introduced me to the crypto and NFTs, then it was a smooth ride from there.
  • How did you end up working at Luart?
    When I met Simon he introduced me to the idea of an NFT marketplace, he was aware of my past marketing experience and he wanted me to be part of the project.
  • What excites you most about Luart and NFTs? I’m the most excited about seeing projects grow from the ground up. Trying to gauge the future based on certain details of marketing and logistics. Rewards for being early is an aspect I like because it shows you have conviction of what you are buying. I enjoy the process a lot more than the end result.
  • What’s your favorite part about working at Luart?
    Working with my team and brainstorming together to find the best solutions that we see fit. Helping projects out with marketing activities is also a great experience for me.
  • What are your hobbies/What do you like to do in your free time?
    What I’m doing in my free time is market research for blue chip projects, identifying what works and what does not work. In terms of my free time I recently returned to kickboxing which I practiced when I was younger.

Kasia 2.0 — AKA Our Marketing Advisor (Yes, there are two Kasias!)

  • How did you get into NFTs/Crypto? My journey with crypto started in 2017 when I made my first investments, not necessarily profitable ones ;) and this is how it all started. My crypto journey consists of working with crypto mining companies, DeFi, web3 and NFT.
  • How did you end up partnering with Luart? I got a chance to invest in Luart at a very early stage and that is how I met Szymon Przybylski! We had many discussions, I loved the vision of Luart that Szymon had — the best NFT marketplace on Terra, he got me and this is how we became friends and then partners.
  • What excites you most about Luart and NFTs? First of all I admire the passion that is clearly visible among the Luart team. I had this great opportunity to observe them from the outside and this is a really dedicated group of people who want to deliver the best NFT marketplace for Terra community.
  • What’s your favorite part about Luart? As I mentioned above, Luart’s greatest value are the people working on the projects, the team of creative, smart and open minded people!
  • What are your hobbies/What do you like to do in your free time? I’m a big sports person! I love windsurfing, kitesurfing and wakeboarding in the summer and in the winter you will find me freeriding on snowboard!

Leslie — AKA Our Cheerleader

  • How did you get into NFTs/Crypto? At first I was an investor, but the more I learned about crypto and the vision of the future that it presented, it became clear that I wanted to help build that dream. I’ve been in a lot of different roles, from being an alpha seeker, alpha provider, community member, working on an NFT project, to now working on a protocol.
  • How did you end up working at Luart? I saw on Dawid’s Twitter that they were hiring and I dmd him, simple as that.
  • What excites you most about Luart and NFTs? I’m most excited about Luart bringing to life a new paradigm for NFT Marketplaces on Terra through gamification.
  • What’s your favorite part about working at Luart? The culture at Luart is unlike any other place I’ve ever worked at. I love working with everyone because we’re all passionate and dedicated at what we do.
  • What are your hobbies/What do you like to do in your free time? I love traveling, trying new restaurants, cooking, watching anything Gordon Ramsay related, and playing with dogs.

Check out our Marketing Team here:

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Arcplay
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